Branding & Marketing Materials
Designed the branding, infographics, and communication suite for a landmark national event in Manchester responding to the 2024 Youth Theatre Census. The project represents a sector serving over 100,000 young people in England.
Identity
Developed a dynamic visual identity using a custom network graphic to illustrate the interconnected mapping of the English youth theatre sector. The design combined structured elements with organic shapes, balancing youthful energy against the professional authority needed for policy influence.
Designed the Youth Theatre Census documents, turning dense sector data into something policymakers could read and act on. The work surfaced findings around underfunding and connectivity, helped establish a record of English youth theatres, and ultimately shaped Arts Council England's direction for a new national development agency.
Digital
Developed a dynamic, network-based brand identity featuring youthful, energising colours and a contemporary aesthetic. Census data was transformed into high-impact materials for digital channels, ensuring findings resonated across email, web, and social platforms.
Event
Created a cohesive family of physical and digital assets for the Manchester event, including lanyards, badges, and social media content. These materials strengthened connection among 150 industry leaders while maintaining visual consistency throughout the national summit.